We rebuilt that spreadsheet as a ledger, gave it slab math, and wired in the verification stack he was paying interns to do by hand.
Money enters at the top, splits at every milestone, and lands in the right wallet — with an audit row for each hop.
Set payout slabs, plug in any guest reference photo, and let 8K+ verified clippers turn one episode into hundreds of clips across pages.
Paste an Instagram Reel URL, get auto-approved when karma is high enough, and watch slab payouts tick into your wallet as the clip grows.
List your product once with a fixed or % commission. Creators generate trackable links and you only pay for verified conversions.
Every clip on Reach has the same shape: cumulative slabs, escrow lock, milestone-by-milestone unlock.
The clip crossed three slabs in nine days. The creator's wallet escrowed ₹850 (max-payout) on approval; each milestone unlocked the next slab amount into the clipper's pending balance.
Publishing is free. The creator's wallet only escrows max-payout when they (or admin) approve a clipper's submission. If a Reel never crosses a slab, nothing leaves the wallet beyond the initial escrow lock — and any unclaimed escrow is released when the submission is closed.
Every approved submission is re-fetched against HikerAPI on a schedule. Suspicious jumps trigger a re-check. AI face-match runs on the first frame against the campaign's reference photo — if the subject isn't in the clip, it gets auto-rejected before any escrow is touched.
Affiliate commissions land in pending the moment a /go/[code] conversion fires. They move to available on admin approval — the same audit-logged ledger every wallet movement uses. No off-platform invoices.
MVP. Razorpay is wired in mock mode (mirrors the live order → checkout → signature flow), Hiker metrics and Gemini face-match are real, payouts are admin-marked rather than bank-rail. Flip a single env flag to go live on payments.